Soft Innovation.

Name: Soft Innovation.
ISBN: 9780199572489

Paul Stoneman

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Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies..

الفئات:

Business & Economics - Small Business

عام:

2010

الإصدار:

Kindle

الناشر:

Independely Published

اللغة:

english

الصفحات:

381