Writing Copy for Dummies

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Writing Copy for Dummies

Writing Copy for Dummies

Name: Writing Copy for Dummies
ISBN: 9781118069936

Kranz, Jonathan

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Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Pages : 589
Bookfusion : No

عام:

2011

اللغة:

english

ISBN 10:

1118069935

ISBN 13:

9781118069936

ملف:

EPUB, 1.84 MB

IPFS: