Advertising Design and Typography

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Advertising Design and Typography

Alex W. White
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The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design...

عام:
2007
الناشر:
Allworth Press
اللغة:
english
الصفحات:
224
ISBN 10:
1581154658
ISBN 13:
9781581154658
ملف:
EPUB, 12.33 MB
IPFS:
CID , CID Blake2b
english, 2007
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